A highlight of our presence at the CES 2020 tech show in Las Vegas was the launch of Perso, our new digital product.
This 6.5-inch beauty tech device, developed by our Technology Incubator, delivers personalized on-the-spot skincare and cosmetic formulas. By harnessing the power of Artificial Intelligence, the level of personalization will be optimized over time as the system gathers more data about our customer’s skin and personal preferences.
“We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey”, said Nicolas Hieronimus, our Deputy Chief Executive Officer.
New applications on the way
At CES 2020, we unveiled Perso’s capabilities for skincare. However, the 3-in-1 device will also be able to create custom formulas for lipstick and foundation — which will be launched at a later date.“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of our Technology Incubator. “Perso uses AI to optimize the formulas and actually gets smarter as you use it.”
How Perso works
Perso creates personalized skincare formulas in four steps:
Providing a personal skin analysis: Our customer will launch the Perso mobile app and take a photo with their smartphone camera. Thanks to the ModiFace technology we have acquired in 2018, their overall skin condition—including deep wrinkles, fine lines, the appearance of dark spots, and pore visibility – will be analyzed with the help of AI.
Analyzing the Environment: Using Breezometer geo-location data, Perso takes into account the local environmental conditions that can influence the state of our customer’s skin. These might include weather, temperature, pollen, UV index, and humidity.
Adapting to personal preferences: The next step is to enter personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance, and dullness. To customize the unique formula of moisturizer, serum, and under-eye cream even further, the preferred texture and hydration-level can also be added.
Making a custom formulation and dispensing: All of this data helps to create a personalized blend of high-performance skincare, dispensed in a perfectly portioned, single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top so that our customers have the option of taking a single or larger dose with them on-the-go.
Perso’s hardware features a patented motor system located at the top of the device which moves and compresses the formula from the cartridges at the base of the machine in an upward motion to the dispensing tray above.
Looking ahead to new features
Perso’s future makeup offerings will be able to incorporate real-time trend information as well as color-matching technology. So, our customers would be able to design a lipstick shade to match their outfit or to opt for a color that is trending on social media at that moment. In the meantime, our focus will be on the launch of Perso in partnership with one of our leading skincare brands in 2021.